The Cluetrain Manifesto : Mike Little’s Journalized

Mike Little’s not-quite-so-daily thoughts, babblings, and random synapse firings!

A collection of random thoughts and links. Nothing too exciting. ;-) -- Mike Little

Monday, 29 July 2002

The Cluetrain Manifesto

by mike @ 23:42. Filed under

Books

I’ve just finished The Cluetrain Manifesto by Rick Levine et al. This is the second time I’ve read it and it was just as entertaining and above all relevant this time round.
If you want to check out some of the ideas around this see the original cluetrain website. Or you can now read (almost) the entire book online at Gonzo Marketing.
Coincidentally we received an email at work today entitle “Urgent: Competitor on premises” and which included the line “It is therefore paramount that we appear to be thoroughly professional”. “Appear”? we only have to appear to be professional. It’s presumably OK if we are not actually professional!
Recommended.

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One Response to “The Cluetrain Manifesto”

Thinking Out Loud: Thought Leadership from an Enterprise Architect Says:
May 17th, 2005 at 01:57
Are some blogs offensive?

Before you read any further, I ask that you stop what you are doing and read the Cluetrain Manifesto and then come back to this page. I have obtained wisdom from many blogs (too numerous to list here, but have…

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